Blog Data

Summary

It was the day with a bit rain outside but the place was crowed with full of young people and who love Motorola. The promotion was featuring with the famous you lady singer Lydia and other famous dancers. MOTOROKR E6 was launched to customers to have more features, functions and brand value.

Brief on Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by their vision of seamless mobility, the people of Motorola are committed to helping customers connect simply and seamlessly to the people, information, and entertainment that they want and need. The company does this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about Motorola Company, customers and innovations, visit more at http://www.Motorola.com

What I have seen about E6 MOTOROKR

While we had a look around the promotion fields, one of my friends was asking some information about the functions and features of newly lunch MOTOROKR, I can see that high technology of E6.

It can read the text from Name card or Business card which is written by English. When the young lady from that promotion took a picture of name card of my friend, then E6 can save automatically into address book of that E6 phone.

E6 is PDA phone which is complemented by innovative lifestyle-marketing campaign. Motorola Thailand has been lunching new mobile devices into Thailand markets among its competitors. Now it launched its latest premium entertainment device the MOTOROKR E6. It cost 13,900 Baht and is designed to entertain real music life.

New device and comprehensive lifestyle-marketing campaign was announced to attract target consumer group and encourage a “Brand Loyalty”. It is unlike with other PDA users in giving the sense of music and other entertainments.


Consumer Behaviors on Mobile and PDA in Thailand

Well, the numbers of consumer who use PDA phone are increasing day by day in Thailand. The technology also increases for a better convenience of its customers. Today’s consumers have a very individual lifestyle and know what they want. For this reason, Motorola focuses on studying consumer lifestyle and need. The company always do better and better to satisfy the consumers. They develop their marketing strategy based on consumers’ lifestyle trends and concentrate on producing quality products, together with pleasant services and distinctive experiences to existing and future consumers. They are getting closer and closer to being consumers’ top-of-mind brand in Thailand Market in a different ways of approaching.

Conclusions:

As conclusions, it is really needed to know the current markets and its movements. Almost all of the companies are using a differentiate way of launching new items to their consumers.

Creative ability to provide a cool sense of new products to consumers is playing main role in doing marketing.